Stephen Tisdalle

Stephen Tisdalle is Chief Marketing Officer for Future Standard and a member of the firm’s Executive Committee. In this role, Mr. Tisdalle is responsible for driving the firm's overall brand strategy and marketing functions globally. He leads the firm on all aspects of marketing disciplines, including brand positioning and design, channel and product marketing, digital strategy, lead generation and commercial PR.  

Mr. Tisdalle is a global marketing leader with over 25 years of experience. He previously served as the Chief Brand and Demand Generation Officer for TIAA and Nuveen Asset Management and was a member of their Executive Operating Committee. Prior to TIAA/Nuveen, he was the Chief Marketing Officer of State Street Global Advisors and was also a member of the Executive Management Group, the company’s most senior strategy and policy-making team. Mr. Tisdalle previously served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary, OFI Global. He has a broad range of experience in various senior leadership roles in brand and advertising at both Ogilvy and Saffron Brand Consultants. He also has significant business strategy and change management experience from his roles at IBM and PwC Consulting, in both the U.S. and the E.U.

He earned his MA in History from the University of California, Los Angeles and his BA (Hons) in History from the University of British Columbia.

Mr. Tisdalle serves on the Board of Directors for Rock the Street, Wall Street and on the Board of Trustees for Park Street School.